Streamlining the marketing operations of a beloved healthcare brand

Client

Epworth Healthcare is the largest not-for-profit, private healthcare provider in Victoria.

Challenge

With more than 4500 staff across 8 locations, brand and marketing consistency is important for conveying trust and reputation, but hard and unwieldy to manage without effective oversight and systems management.

Solution

Brand overhaul and rollout of a new visual identity. Implementation of a new website, and CMS. Content development. Management of group-wide use of the Epworth brand. Marketing systems design for managing all elements of brand and marketing management. Creation of online, self-service templates for commonly used material.

Services

• Brand positioning

• Creative development

• Copywriting

• Design

• Digital 

• Film production

• Photography

• Marketing systems design