Playfully positioning premium property management services

Client

Jellis Craig is one of Melbourne’s leading real estate groups, representing premium properties in city, coast, and countryside locations.

Challenge

Property management can be a tough and thankless job. But done well, it ensures landlords and tenants are satisfied with the home they share. Jellis Craig came to us to position their team as the most dedicated in the category.

Solution

We devised and launched a playful press and digital campaign featuring a Jellis Craig property manager going above and beyond in the call of duty in a number of amusing scenarios. 

Services

• Creative development

• Copywriting

• Cat wrangling

• Digital 

• Photography