Helping move the world’s cargo from ship and shore to depot and door

Client

Containerchain is one of the world’s leading technology providers to the shipping and logistics community. With a single platform connecting all players in the logistics supply chain, cargo can be tracked anywhere, anytime, at the touch of a button.

Challenge

Containerchain approached us with the challenge of simplifying and elevating their value proposition to a rapidly expanding global market of opportunity. Like a lot of scaleup tech companies, they had perfected their product, but their brand and storytelling needed urgent TLC. 

Solution

We repositioned their brand around unlocking efficiency and profitability for the world’s most essential industry. We set about rewriting, redesigning, and relaunching their website; authoring industry-relevant content and PR; producing new product collateral and demo films, even taking on the role of production manager at a suite of global trade shows, including Intermodal in the Netherlands. 

The repositioning and clarity of communications helped Containerchain grow its international market share, eventually to be acquired by technology giant, WiseTech Global. 

Services

• Brand positioning

• Copywriting

• Content production

• Digital 

• Event production

• Film production

• Public relations

Collaborators

• VI

• Jumbla