An effervescent new identity for Victoria’s purest sparkling water brand
Client
From the gracious gift of natural mineral water sourced from their spring in Victoria’s idyllic Daylesford region, the Daylesford & Hepburn Mineral Springs Co. crafts a range of refreshingly natural drinks with pure flavours and honest ingredients.
Challenge
As people emerged from their homes again post-pandemic, Daylesford & Hepburn Mineral Springs Co. asked us to help remind consumers why their delicious products, especially its flagship sparkling water, are the perfect accompaniment to memorable moments and great conversations.
Solution
First, we realigned the brand around its provenance and purity, then reminded people why a great sparkling water on the dinner table helps to keep sparkling conversation flowing. Refining and elevating the core elements of its brand ID, we refreshed the brand’s look-and-feel and relaunched with a brand new website with e-commerce capability and new product packaging for every SKU.
Services
Brand positioning
Creative development
Copywriting
Design
Digital
Web development